Client stories

Every business had a different constraint.

A craft business that needed to sell online. A loan advisory firm that needed a marketing department. A specialist firm that needed to be found. Each engagement started with what the business needed.

D2C and retail · Brand development and online selling

Online operations profitable within three months of launch.

A hand-painted saree brand

Starting point

A saree business with real craft: hand-painted and block-printed sarees, but no consumer brand and no online sales.

What we did

Positioned the range as wearable art, with clear collections, product names and stories
Built the product catalogue, e-commerce listings, and social media and WhatsApp content
Tracked every order from advertisement to delivery and payment, so decisions rest on money retained, not on ad results

What changed

The online operation turned profitable within its first three months, and the business is now adding new product categories.

Financial services · Marketing function and custom CRM

A complete marketing department, run from outside the office.

A loan advisory firm

Starting point

A loan facilitation firm built on ex-banker expertise and lender relationships, with no marketing function and no system to manage enquiries.

What we did

Positioned the firm around informed borrowing and the right lender, not a list of loan products
Created its company profile, presentations, social media, educational videos and campaigns
Designed and built a custom CRM for leads, follow-ups, cases and referral partners, and helped the team adopt it

What changed

Marketing and customer follow-up now run as one process, and the firm reports more relevant leads.

B2B services · Search visibility

Reached the top of Google for its most valuable service.

A healthcare advisory firm

Starting point

A specialist healthcare and digital transformation advisory with deep expertise that prospective clients were not finding through search.

What we did

Ran a continuous search programme over five years: page optimisation, internal links and keyword analysis
Kept the website technically healthy with regular audits and link reviews
Reported on engagement, downloads and enquiries, not just rankings

What changed

The firm reached the first position on Google for the search that describes its core service, with steady growth in website visitors.

Media and content · Brand launch and audience development

From launch idea to a fast-growing YouTube audience.

A founder-led podcast

Starting point

A new podcast about people's journeys and choices, with a clear editorial ambition but no brand or audience yet.

What we did

Created the brand identity at launch, then refreshed it and refocused the target audience as the channel grew
Turn long conversations into content for YouTube, Facebook and Instagram
Run paid promotion on Meta and YouTube, adjusting targeting as the audience develops

What changed

The channel grows its subscribers and views month after month, with a brand and content system built to sustain it.

More engagements

Foundations, search and storytelling.

B2B services

Three new businesses given a complete brand and digital presence.

Logo, positioning, website and Google Business Profile for a B2B technology firm, a service centre and a façade inspection specialist, with ongoing sales advice for the technology firm.

Technology and healthcare media

Search programmes that kept two knowledge platforms easy to find.

Continuous optimisation, audits and reporting for an AI and data services firm and a healthcare podcast, growing search reach and website engagement.

Non-profit

Respectful storytelling for a children's care institution.

Regular stories, video and monthly reporting that keep the institution's work visible to supporters and CSR partners.

These stories include engagements Hridesh Singh led before founding Acoris Advisory, as well as continuing client relationships. Client names are kept confidential.

Your business has its own constraint. Let's find it.

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