# Acoris Advisory

> Acoris Advisory is a strategic marketing advisory led by Hridesh Singh, helping founder-led businesses diagnose and fix what holds their marketing back. Based in Mumbai, India, and working with clients across India and abroad. Tagline: Marketing at the Core.

Acoris works in one order — diagnose, advise, execute — and offers only the services a business actually needs.

- Founder: Hridesh Singh, a marketing leader with 20+ years of experience (career began 2003), formerly AVP-Marketing at S.Kumars Group and GM-Marketing & Operations at Naresh TexoPrints, advising founder-led businesses since 2018.
- Clients: founder-led and owner-managed businesses, typically ₹1–50 crore in revenue, in financial services, D2C and retail, B2B services and non-profits. Clients are spread across India.
- Contact: info@acorisadvisory.com · https://acorisadvisory.com/contact/

## Services

- [Marketing Diagnostic](https://acorisadvisory.com/marketing-diagnostic/): one-time review of a business's marketing across five areas (ideal customer, resources, current marketing, results, goals alignment), scored on a 200-point scorecard. Delivers a diagnosis, recommendations, a 12-month roadmap and a 90-day action plan. A one-time fixed fee, agreed after an initial discovery call; typically 2–3 weeks. Every engagement starts here.
- [Marketing Advisory](https://acorisadvisory.com/marketing-advisory/): monthly retainer (minimum three months) in which Acoris acts as senior advisor or acting head of marketing (fractional CMO). Fortnightly reviews; weekly reports for B2C/D2C and monthly for B2B.
- [Marketing Execution](https://acorisadvisory.com/marketing-execution/): hands-on work scoped to the plan — as an extension of the client's team or as the full marketing function — across brand, digital and performance marketing, social media and content, and customer engagement.
- [All services and capabilities](https://acorisadvisory.com/services/)

## About the approach

- [Methodology](https://acorisadvisory.com/methodology/): the Acoris Marketing Operating System — Diagnose, Design strategy, Build execution systems, Execute campaigns, Optimise performance.
- [Client stories](https://acorisadvisory.com/client-stories/): selected engagements, including a D2C brand whose online operations turned profitable within three months, a loan advisory firm given a full marketing function and custom CRM, and a healthcare advisory firm taken to the top of Google for its core service.
- [About Acoris Advisory](https://acorisadvisory.com/about/)
- [Insights](https://acorisadvisory.com/insights/): articles on marketing strategy for founders.

## Insights articles

- [What does a fractional CMO actually do?](https://acorisadvisory.com/insights/what-does-a-fractional-cmo-do/): What a fractional CMO does each month, what the role is not, how it compares with a full-time CMO, consultant or agency, and how to choose one.
- [Diagnostic, advisory or fractional CMO: which does your business need?](https://acorisadvisory.com/insights/diagnostic-advisory-or-fractional-cmo/): Not sure if you need a marketing diagnostic, a fractional CMO or execution support? How to tell, and why the order matters for founder-led businesses.
- [Why your marketing is busy but not growing](https://acorisadvisory.com/insights/busy-but-not-growing/): Posts go out, ads run, reports arrive, yet sales stay flat. Five reasons marketing gets busy without growth, and how to find the one constraint.